Okay- we know you don’t want to talk about this- but many of us need some help with bladder leakage. We can hide in shame or we can laugh about our predicament-and reach for some useful assistance. Newly discovered? Icon undies, described as “pee proof” undies with the tagline, “welcome to tinklehood.” While younger women, especially during pregnancy, can suffer from bladder leakage, it’s almost a right of passage for older women to experience stress or urgent urinary incontinence. The makers of Icon undies have embraced this problem and put forth spokesmodels who demonstrate vibrant active lives, not held back by a little pee in their panties. For one “cheeky” look at the Icon undie’s taboo-breaking style, check out this little video Here. And on a more serious note, take a look here at the latest medical info about treatment for this all-too-common medical malady.