We’d like to believe we don’t care- it’s what’s inside that matters. But frankly, few of us can pass a mirror without wondering what’s happened to our previously youthful looks, and what can be done to stop or at least minimize the natural aging of our faces. And if you’ve come to empty your bank account on all manner of potions and lotions to hold back the inevitable, then you may want to read (or listen to) the very candid and insightful essay that writer Chelsea G. Summers recently posted on Medium. It’s a complicated encounter, with both economic and social implications, especially for aging women who may be burdened by antiquated notions of what constitutes beauty. But progress is on the horizon. As one example, take a look at the story of Isabella Rossellini, who was dropped by the cosmetic company Lancome when she turned 42 but now, at age 65, has been welcomed back as the public face of the beauty line she represented nearly three decades ago.