Maybe you’re uncomfortable talking about this- but for many of us, our daily lives and interactions are driven by our need to stay close to home- specifically the bathroom- or by our fear of embarrassing “leaks.” Bladder leakage is very common though hardly discussed. It’s been estimated that 25 million people in the US have some form of incontinence, and worldwide, the market for incontinence products is a robust $8 billion.

So let’s talk undies: specifically a new product coming to market. Willow is a start-up company that aspires to make bulky, embarrassing incontinence garments a thing of the past. With direct-to-consumer online ordering and delivery, the sleek and modern undergarments from Willow look poised to capture a big share of this burgeoning market. The garments are intended to be one-time-wear disposable, for day or nighttime use, and at a very affordable price which you can purchase on a regular subscription basis. While they anticipate offering men’s and women’s garments, their website currently only offers undies for ladies. But they are now offering a free trial purchase to test out their products. To find out more, take a seat and Read Here.