Now that the holidays and winter are upon us, it’s easy to think of a warm hat or scarf as an appropriate and useful gift. One New York-based start-up wants you to also think about being socially conscious while you go about your holiday shopping. Wooln is a new crowd-funded manufacturer of knitted garments that likes to tout its production team: New York City grandmothers who knit all of their items. On the Wooln website, you can read bios of all of the grandma knitters, and if you happen to live in NYC and are looking for your next knitting project, the founders even suggest you contact them about joining their knitting team. To watch a video about the founders of Wooln and how their hand-knit production team works, Watch Here.