More than 80% of those over 85 have age-related hearing loss. But a substantial portion of hard-of-hearing older individuals haven’t done anything to remedy the condition. Hearing aids are expensive, not covered by Medicare and seem to have stigma attached to them. Now, however, new technology-assisted personal sound amplification products (PSAPs) have entered the market, often for a fraction of the cost of a set of hearing aids. While this new market is unregulated and untested for the long term, many of these new devices have been assessed by professionals to rival the quality and result of hearing aids. Which products might work for you? Listen up and Read This.