It could be an awkward conversation, one complicated by taboos around discussing money matters or confronting long-standing family baggage. But many of us will face this situation, either for ourselves or as the adult children of those in need: that is, the dilemma of adult children who need to step in to financially support their aging parents. In fact, in a new study reported in The Ladders, 64% of Millenials and Gen Xers expect to financially support their aging parents in their later years and 35% believe their parents will run out of money by the age of 90. Given the reports of too little money saved for retirement among baby boomers and too much debt carried by younger (and older) adults from student loans, this is likely to cause significant conflict between the generations in the coming years. In fact, to “capitalize” on this mounting problem, a new insurance product has been developed by AgeUp to allow adult children to protect against financial ruin in case they need to support aging parents who live beyond age 90!

Money management and aging parents are clearly in the zeitgeist as numerous media outlets have recently broached this topic. Whether it’s raising the topic of finances with aging parents, investigating options when those parents have no savings or figuring out how you can actually provide some financial help, there’s no shortage of advice and recommendations. In a recent New York Times piece, reporter Alina Tugend profiles many adult children who have had to gently raise the topic of money matters with their aging parents, which of necessity involves tact, sensitivity and even bringing in a neutral 3rd party (in addition to making sure all siblings are on board). Over at Nerd Wallet, financial writer Liz Weston documents that 13% of US adults already provide financial support to a parent. She goes on to describe how these conversations can be conducted, including details on how this responsibility may play out differently among diverse cultures. Finally, US News and The Motley Fool provide you with 6 things to do when your aging parents have no retirement savings, including the frank conversations and brainstorming that may need to happen in order to identify new income streams.

And for a broader perspective on how to approach not only finances but other circumstances and changes that accompany the aging process of older parents, you may want to pick up the new book by nationally renowned consultant and coach Ken Druck entitled, Raising An Aging Parent: Guidelines For Families in the Second Half of Life. Or watch a recent interview with Dr. Druck here. It could provide ample grist for the mill for that upcoming Thanksgiving conversation!